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Session 1: What is Digital Marketing?
- Definition and Importance
- Overview of Digital Marketing Channels
- Differences Between Digital and Traditional Marketing
Session 2: Understanding Your Target Audience
- Defining Target Audience Segments
- Creating Buyer Personas
- Importance of Audience Research
Session 3: Digital Marketing Strategies and Tools
- Overview of Digital Marketing Strategies
- Essential Tools for Digital Marketing
- Types of Content Used in Digital Marketing
Session 4: Social Media Platforms Overview
- Major Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Unique Features of Each Platform
- Choosing the Right Platforms for Your Brand
Session 5: Social Media Marketing Strategies
- Content Types and Posting Strategies
- Community Engagement Techniques
- Paid vs. Organic Reach
Session 6: Analytics and Insights
- Measuring Social Media Performance
- Key Metrics and KPIs
- Tools for Social Media Analytics
Session 7: Content Creation with AI
- Introduction to AI in Content Creation
- Using ChatGPT for Social Media Content
- Best Practices for AI-Generated Content
Session 8: YouTube Video SEO
- Understanding YouTube’s Algorithm
- Best Practices for Titles, Descriptions, and Tags
- Thumbnail Design Strategies
Session 9: YouTube Video Marketing and Boosting
- Strategies for Growing Your YouTube Channel
- Collaborations and Influencer Marketing
- Paid Advertising on YouTube
Session 10: Measuring Video Performance
- YouTube Analytics Overview
- Key Metrics to Track
- Interpreting Data for Better Engagement
Session 11: Case Study on Video Marketing
- Analysis of Successful YouTube Channels
- Group Discussion on Strategies Used
- Lessons Learned
Session 12: Facebook Ads Campaign
- Setting Up Facebook Ads Manager
- Creating Targeted Ad Campaigns
- Budgeting and Bidding Strategies
Session 13: Google Ads and Analytics
- Introduction to Google Ads
- Creating Effective Search and Display Ads
- Overview of Google Analytics for Tracking
Session 14: Advanced Google Analytics (GA4)
- Setting Up GA4 for Your Website
- Key Features of GA4
- Data Interpretation and Reporting
Session 15: On-page and Off-page SEO
- On-page SEO Techniques (Keywords, Meta Tags, Content)
- Off-page SEO Strategies (Backlinking, Social Signals)
- Importance of Both Strategies
Session 16: Technical SEO
- Understanding Website Performance
- Mobile SEO Best Practices
- Working with XML Sitemaps and Robots.txt
Session 17: SEO Analytics and Tools
- Overview of Google Analytics and Google Search Console
- Other Essential SEO Tools
- Tracking and Analyzing SEO Performance
Session 18: Conducting an SEO Audit
- Steps to Perform an SEO Audit
- Identifying Issues and Opportunities
- Utilizing SEO Audit Tools
Session 19: SEO Trends and the Future
- Current Trends in SEO
- The Impact of AI on SEO
- Preparing for Future Changes
Session 20: SEO Case Studies
- Analysis of Successful SEO Campaigns
- Discussion on Strategies and Techniques
- Group Activities for Practical Learning
Session 21: Email Marketing Strategies
- Building an Email List
- Crafting Effective Email Campaigns
- Measuring Email Marketing Performance
Session 22: SMS Marketing Techniques
- Benefits and Best Practices for SMS Marketing
- Compliance Considerations
- Creating Effective SMS Campaigns
Session 23: Introduction to Freelancing Platforms
- Overview of Upwork and Fiverr
- Creating a Compelling Profile
- Setting Your Rates
Session 24: Bidding for Projects
- Strategies for Winning Bids
- Crafting Proposals that Stand Out
- Common Mistakes to Avoid
Session 25: Client Communication and Project Winning
- Best Practices for Client Communication
- Understanding Client Needs
- Building Rapport and Trust
Session 26: Project Management Essentials
- Managing Client Expectations
- Tools for Effective Project Management
- Time Management Techniques
Session 27: Delivering Projects on Time
- Importance of Timely Delivery
- Strategies for Meeting Deadlines
- Handling Feedback and Revisions
Session 28: Payment Processes on Marketplaces
- Understanding Payment Structures
- Invoicing Best Practices
- Handling Disputes and Payment Issues
Session 29: Case Study and Practice Session
- Real-World Project Scenarios
- Group Work on Simulated Freelance Projects
- Peer Feedback and Discussions
Session 30: Course Wrap-Up and Future Steps
- Review of Key Learnings
- Strategies for Continuous Learning
- Career Pathways in Digital Marketing
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Wadud Islam, SMM & YouTube Marketing Expert |
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With a wealth of experience in digital marketing and a specialized focus on YouTube strategies since 2016, Mr. Mowdud Islam has established himself as a leading expert in the field. He possesses a comprehensive skill set that includes strategic planning, marketing plan development, in-depth keyword research, and YouTube SEO optimization, all aimed at driving engagement and maximizing channel performance.
Mr. Islam has successfully managed high-subscriber channels, notably "Chader Buri," which boasts an impressive 4 million subscribers, and "Safollo Kotha," with 657,000 subscribers. His previous association with "The Box Tube" (now known as "The Perty") further solidifies his credibility, having contributed to its growth to 2.6 million subscribers.
He holds both a Bachelor’s and a Master’s degree from the University of Dhaka, equipping him with a solid academic foundation in marketing and strategic analysis. Mr. Islam excels in creating compelling content that resonates with audiences, utilizing advanced techniques such as title tag and description optimization, thumbnail creation, and A/B testing to enhance video performance.
In addition to his content creation skills, he is adept at setting up and managing ad campaigns, monitoring their performance, and analyzing reports to make data-informed decisions. His strategic mindset and analytical abilities ensure that each marketing initiative is aligned with the overall business objectives.
Mr. Mowdud Islam is passionate about sharing his knowledge and empowering others through training, making him a sought-after digital marketing trainer in the industry.
Mehedi Hasan Rifat, SEO & Email Marketing Expert.
Mr. Mehedi Hasan Rifat is an accomplished digital marketing trainer currently serving as the Head of SMM & SEO Management at Media House Agency in New Mexico, USA. With four years of extensive experience in both government and private sectors, he has honed his skills in SEO, Social Media Marketing, Content Writing, Lead Generation, and Social Media Management. A distinguished trainer for the LEDP in 2020-21, Mehedi successfully conducted training sessions that empowered students to secure placements in various marketplaces.
His technical expertise also includes CCNA and hardware/software tools, backed by experience in notable organizations in Dhaka. As a successful freelancer, he has cultivated a community of skilled freelancers across the country. Committed to fostering a collaborative and results-driven environment, Mehedi aims to leverage his skills to make impactful contributions in the digital marketing landscape. He holds a BSc in Computer Science and Engineering along with a Diploma in Computer Engineering
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| Course Schedule |
Orientation Date: 1st November 2024 at 9PM
Class Starts on: 3rd November 2024 at 9PM
Days: Sunday, Tuesday & Thursday: 9PM - 11PM
Duration: 30 Evenings x 02 Hours = 60 Hours
Training Mode: Live/Online (Zoom)
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| Course Fee & Payment Mode |
Course Fee: BDT 9,500/Participant
Payment Options: 1. bKash: 01910607050
2. Bank:
MEEK Technologies Ltd.,
A/C: 7022-0212000985,
Trust Bank Ltd,
Millennium Corporate Branch,
Dhaka.
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| Contact Us |
Phone: 01910607050, Whatsapp: 01873361245
email: meektechnologies@gmail.com
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| Register Now |
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| Pay Fees Now |
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